It’s coming! The Grooming Room is back for another season over London Fashion Week Men’s. Produced by FARBLACK Limited, the luxury media and influencer pampering hub is the place to be seen and is the go-to spot to get ready for shows and parties, catch up with friends and for the journalists among us, to file stories. Mark your diaries, it’s taking place for two days only: the 8th and the 9th of January from 11am to 7pm.
Soho’s Century Club is where it’s at. Hailed as London’s ‘best kept secret,’ the Century Club is a multi-level private members’ space, decorated in Prohibition style and hidden behind a discreet door on Shaftesbury Avenue. Since its opening in 2001, it has welcomed a select membership base of movers and shakers from arts, media and entertainment. Cocktails, gourmet gastronomy and a chic setting are what have solidified Century as a haven for the fashion crowd.
As always, a world-class stable of brands is ready to groom, and not just the boys, there are all sorts of offering for the girls too:
SASSOON Hair styling, trims, blow-outs, braid bar
Cornerstone Wet shaves and facial grooming
ChinUp Mask Surgery-free miracle face masks
London Lash & Brow Eyebrow mapping and lashes
Elegant Touch Mini manicures and press-ons
Discover 9 Luxury skin treatments
AOFM Pro Mini makeovers
Our friends at Hoxton Radio will be live-broadcasting with celebrity DJs all day everyday and See Fashion will have an edit of their top menswear and will be hosting one of their famous designer competitions.
The Industry will be hosting an expert talk with Jigsaw CEO Peter Ruis in conversation with Lauretta Roberts, followed by audience Q&A (9th January, 4:30pm) with a cocktail hour sponsored by luxury French vodka house, CÎROC – in fact, CÎROC is sponsoring the cocktail hour both days, which is really a two-hour ordeal from 5pm to 7pm on both the 8th and the 9th.
Canapés, snacks and drinks will be on hand provided by the chef from Century Club, Sparkling Ice, Propercorn and KIND, and for those with hundreds of thousands of followers in Instagram, there is a celebrity gifting suite. Jealous? Us? No. Oh and did we mention that there’s a huge rooftop launch party to kick it off?
If you’re an editor, influencer, blogger or industry VIP and want to attend, send a note to: firstname.lastname@example.org