Article: Sara Darling
Summer is on its way (promise) and global fashion brand Superdry spent the winter scouring the land for the hottest new acts who are shaking up the music scene, in preparation for SuperdrySounds. Because they are kind like that!
Launching on May 1st, SuperdrySounds is set to showcase a selection of uber cool newbies who have caught the eye (and ear) of ‘those in the know’ at Superdry HQ and catapult them into global recognition.
Mixing fashion and music is a match made in heaven, and it must have been a tricky gig narrowing down the cream of the crop. But with a summer of intimate gigs, store appearances and festivals on the agenda, there’s no doubt these good looking chaps and chapettes will look even better with the backing of Superdry!
The lucky shortlist includes: Aaron Unknown (UK grime star backed by Stormzy), Au/Ra (US Indie singer who is Vevo’s one-to-watch), Santino Le Saint (singer songwriter from London), Ami Carmine (UK-based DJ), Lexie Liu (US singer, rapper and performer) Timmy Xu (Chinese singer and actor) and Sam Blacky the international DJ- something for every musical taste!
Keep your eyes peeled for SuperdrySound where you can see some of the talent up close and personal; So far, some of the acts have been confirmed for Field Day, Splendour in the Grass Fest in Australia, Festival de les Arts in Spain and Melt! in Germany.
What are you waiting for? Get to know the band, and be prepared to rock out.
Check out the SuperdrySounds product pages where you can buy the clothing that the artists are wearing.