London Denim for London Boys

Denim for grown ups

Claiming to be denim for the 'Modern Creative Man', the AW16 collection has all the essential qualities of design, fit and fabric that will soon become part of everyman's everyday sartorial selection (if you have a spare bob or two).

Showy, but not too showy, the distinctive range has a capsule collection of jeans and hand dyed t-shirts and sweatshirts complete with unique embroidery which is what adds that little va-va-voom. With designer Simon growing up with Farah, Tacchini and Lacoste, each piece is produced with fond memories of the classics, and the shapes and styles reflect this.

Bringing streetwear for gents who appreciate off duty sweats and jeans, this is the brand to know, and with some subtle and not so subtle choices, the choice is yours as to whether your wear your logo on your sleeve (or chest).

Check out the collection for yourself at www.londondenim.co.uk

Article by Sara Darling