Review: Jaswant Bhachu
The 55 team were fawning over our exclusive samples from JUSBOX, a new luxury fragrance house exploring the connection between scent and music. Each scent has been carefully crafted by the V-MONKEYS, a creative team of two siblings from Italy.
They believe olfaction has the magical ability to bring back the most hidden emotions and memories, and all in an elegant ergonomic bottle. After sampling them ourselves, we believe it too. Memories, emotions, sensations, the list of ingredients that inspire a perfumer is vast and the composition of an olfactive melody is hard to understand. There is a similar language, one that’s even more intuitive. Music.
Our favourites were the tantalising ‘No Rules’ and ‘Green Bubble’ that hit a range of notes with one spray. From masculine, musky and punk to ocean waves, greenery and reggae; it is amazing to feel a connection to the music genres they are inspired from. This is far from a gimmick, the maturity of these scents make it clear that V-MONKEYS have been surrounded by perfumes a long time.
Available at Selfridges London and online now.