JOSHUA KANE ANNOUNCES NEXT INNOVATION WITH INTERACTIVE CAMPAIGN ENTITLED
‘I CAN’T CHANGE’ IN PARTNERSHIP WITH LAB SERIES SKINCARE FOR MEN
View Film at Joshua Kane
Introducing his latest innovation, Joshua Kane has released a new, interactive video concept featuring his SS17 collection to be housed on his website entitled I Can’t Change. In collaboration with LAB SERIES Skincare for Men. The interactive video also sees Joshua’s collaboration with LAB SERIES extend from the runway to his campaign as LAB SERIES were the official skin care expert for the project. The interactive video allow you to shop the lab series skincare on the model as it plays. The campaign stars Sascha Bailey whose face can also be used as a portal to purchase and links to the selected LAB SERIES products which were used by the team to achieve the same look.