YOU CAN BE YOUR OWN CLEOPATRA IN AZZA FAHMY JEWELLERY
BY SARA DARLING
Luxury Egyptian jewellery designer, Azza Fahmy has chosen the chic Mayfair location of Burlington Arcade as the home for her first UK store.
The brand was founded in Cairo in 1969 as a family business, and the unique and meaningful handcrafted collections are a favourite with Rihanna, Naomi Campbell and other A list celebs, as well as women who like to feel special.
No stranger to working with the UK market, Fahmy has collaborated on several catwalk collaborations with Matthew Williamson, Julien Macdonald, Preen by Thornton Bregazzi and as well creating bespoke collections for The British Museum, which has introduced a fashion edge to her traditional designs.
Now Londoners (and visitors to the Piccadilly hotspot) can see up close and personal, the intricate techniques of the jewellery artisans in the stunning new concept store.
Each collections takes inspiration from nature, art and history, and every piece is a statement with painstaking attention to detail, taking Egyptian heritage and customs and blending with intricate flourishes.
From dazzling earrings, bold cuffs, showstopping rings and striking necklaces, this is fine jewellery you will want to invest in and wear forever.
The store opens on 1st March 2018 at 27 Burlington Arcade, Mayfair, London W1J 0QJ
If you can’t wait, check out the website