If you thought East London was already fashionable, it's about to get even more respect from the cool cats with endorsement from the Italian Missoni family dynasty. Famous for their unique knits and patterns, the label was founded in 1953 and is still going strong. This summer, if you can't hop over to the Med, you can sup a Negroni amongst London's finest and celebrate the best of Italy at The House of Peroni pop up in Haggerston.
Margherita Maccapani Missoni, the grand-daughter of the founders (and current creative head of the accessory and swim collections) is holding fort as the Residency's 'Master of Style'. Bringing her familal design heritage, she has created a unique interior space for the event, which is taking place for six weeks at the edgy Proud East Gallery.
East London is not quite the rolling hills of the Med, but the venue's dark wooden floors and white walls have been transformed by Margherita, along with London-based artist and set designer Petra Storrs.
Margherita said “I have been lucky enough to grow up in a beautiful part of Northern Italy, where I am constantly taking inspiration from my surroundings, and from the beautiful view I have of the Monte Rosa. Native flowers, family gatherings and Lucio Fontana, the Italian philosopher of art, all shape my creative output and have helped me curate the space in this year’s Residency.”
She has also designed a one of a kind, House of Peroni dress, with a bodice made completely from Italian maize -which is an essential ingredient in the house drink, Peroni Nastro Azzurro. Versatile, tasty and beautiful! What's not to like?!
You can't help but sound sexy with an Italian accent, and you can get even more inspired by all things Italian, by visiting the House from the 19th May and taking part in many of the unique cultural activities.
For the love of Italy, you would be foolish to miss it!
Ciao bellas- see you there.
For more information and event booking, check out www.thehouseofperoni.com
The House of Peroni | 2-10 Hertford Road, N1 5ET from 19th May- 1st July
By Sara Darling