Denim-led fashion brand Joe’s Jeans has unveiled its Fall 2016 campaign fronted by international supermodels and social media sensations, Bella Hadid and Matthew Novska.
Shot by Director and Photographer Anthony Mandler the campaign was shot against the backdrop of a vintage theater in downtown Los Angeles, home city for Joe’s Jeans since its inception 15 years ago.
The creative team, led by Joe’s Founder and Creative Director Joe Dahan set out to depict a raw and authentic vibe, placing the season’s spotlight on Fall ‘16’s standout denim styles alongside wardrobe essentials including slouchy knits, sleek tuxedo-inspired jackets and leather bombers for women and men.
“Bella was the perfect choice for this campaign,” commented Dahan. “She is effortless and stylish. She can make a simple tee and jeans look like an of-the-moment trend and she’s on the pulse of pop culture.”
“The campaign with Bella (Hadid) elevates the Joe’s brand and highlights the company’s product and image in a new and compelling way, said Suzy Biszantz, President and CEO of Joe’s. “Bella is truly the definition of today’s woman with her confidence, and modern style.”
The Joe’s campaign features the newest denim fits and washes from the label for the Fall ’16 season. Among the styles Bella is photographed wearing are the Wasteland Jean in the Regan Wash and Blair Shirt. Matthew is shown wearing the latest washes available in the brands’ signature Brixton straight and narrow fit alongside the Collection leather bomber jacket.