Article: SARA DARLING
Banish the autumn blues with Superdry’s autumn-winter collection. Showcasing sanguine brights with retro tailoring, it is all you need to make a statement this winter. Whatever your flavour, the perfect formula of Japanese graphics combined with athleisure, means you will be able to pick up some armour to see you through the whole season.
Staying true to the brand’s roots, AW is inspired by Superdry's love of skatewear. AW offers a contemporary range T shirts, hoodies and jackets, with a nod to the best bits of Japan and America.
Created for the outdoors, you can snap up sporty inspired separates even if you’re too cool to kick a ball; With the womenswear collection versatile enough to cross generations.
The ‘All American Girl’ collection is a timeless nod to America’s midwest. Dungarees, check shirts and broderie anglaise dresses are layered for the full on prairie look; Or sass up your style with ripped denim or studs. For the girls who are more ‘Urban Street’ there is also a range of tracksuits, oversized logos and a hero puffa jacket in acid yellow.
In contrast, the menswear collection takes influence from America’s urban landscape. Intended for city living, there is a range of jackets with a camouflage print; Matching tracksuits nod to the nineties inspired athleisure, and in your face logos adorn sweaters which show your tribe. Alternatively, guys can dip into the eighties ‘Back in the Day’ range, consisting of baggy tops, cagoules and backpacks- perfect for impromptu body popping.
You can also rely on Superdry for sophisticated occasion wear. Failsafe fashion shapes mean you can pick and choose from the punk rock, ska and reggae inspired pieces from the ‘London Calling’ range. From suits to trenchcoats to vintage workwear, you can pick up something smart, with personality!
Whatever your flavour, Superdry will have something to snazz up your winter wardrobe and get you noticed.
Mens New Season www.superdry.com/mens/new-in
Womens New Season www.superdry.com/womens/new-in
Reviewing and reporting on fashion from around the globe. Highlighting on international fashion shows, emerging and established brands and fashion interviews.