SIMON MO SS20

Article: Savannah Barthorpe 

Paul Bogards legendary work; “The End of Night”.
The book mentions the moment Albert Einstein lit the first lightbulb and how it changed everyone’s life; however, nowadays over-used artificial lights make the night as bright as the daytime. No more beaming little stars clustered in the sky, excessive artificial lights and electricity take over to heat up the earth more and more.

SIMON MO SS20 seasons key focus is the classic pyjama silhouettes,  neon trimmings, contrasting colours and cuts paired with vintage blanket prints and dramatic star prints made from recycled yarn.

The collection aims to bring alive the serious threats posed to nocturnal wildlife, plant life and human insomnia which have been created through artificial light pollution in the modern world. ​