 Review by Sara Darling Cocktails and haircuts- sounds dreamy to me! And the place to be is Blade Soho, where you get to sip cherry brandy cocktails whilst being pampered. More like a house party than a salon, this funky little place on Frith Street is the opposite of corporate, and the friendly, rather than pretentious stylists will make sure you are well at home. The listed building in central Soho, means it can’t change it’s layout, but the low ceilings and wonky stairs add to the appeal. The drinks licence means that the salon can serve alcohol to clients over 18, and the hairclubbing “club” is the perfect place to start a night out, a pep up before brunch or a Sunday afternoon chill session. When you have gossip that can’t wait, this is the ultimate pre-night out where the fun can start with your girl friends, all enjoying cocktails whilst you (or all of you) as you get preened for a big night out. With a wide range of biodynamic wines, craft beers, whiskies and signature specialties, you can have exactly what you want, rather than a just a lukewarm coffee. (Although a wide selection of coffees and speciality teas are available).. Nothing is done by halves, and the established salon / members bar has worked the system so you can get two friends in when you come for a trim/blow dry/new look. The founders are Stroo and Julia a couple who have been together for seventeen years! In fact, Julia cut musician Stroo’s hair and he came back to the salon the next day to ask her out. With super cool music, you might even be lucky to book in on an acoustic jam session night. After works drinks, date night, no decent hair salons in Surbiton? There are a million reasons why clients come along to the friendly pad on Frith street, its open seven days a week, and you can bring your pooch! No kids tho.. So for a friendly, welcoming approach to hair cutting, join the club. Oh and I recommend the Cherry Lipstick!  Blade Soho 26 FRITH ST, LONDON W1D 5LD 020 7734 4932 info@bladesoho.co.uk OPENING HOURS MON - FRI: 12PM - 9PM SAT: 11AM - 8PM SUN: 12PM - 7PM 
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Interview by Jas Bhachu We live in a world where everything is fast paced, everything is accessible and disposable as quick as a click of a button. Fast fashion is one of the key offenders that has been under public scrutiny over it environmental impacts. It was a great to catch up with the team over at Tonello, the family led Italian company who have been instrumental in making systematic solutions to garment finishing. We spoke with Alberto their Marketing Executive, to find out more.  You are pioneers in garment finishing technology. Could you explain to our readers you company ethos and ultimate goals in the garment industry? When we started our activity in 1981, the word ‘sustainability’ was just another word and none of our customers was interested in it. But that far-sighted vision reveals today to be the right choice: saving energy, reducing chemicals and water consumption are now absolute musts. Every processing phase realized with our technologies is documented and certified. Because transparency is a daily work in progress, not just a step in “factory life”. It is actually more of a never-ending process, which involves the organization of work and the features of our products. The All-in-One System is simply groundbreaking. The reduction in water and chemical consumption are just the start of the long list of benefits. How do you find the development process of creating such a complex system? I can only imagine how much time and dedication it takes. It was just the end (or maybe the start) of a journey that lasted for years. The All-in-one system is simply the combination of all the finishing technologies we developed over the last few years and that combined together gave life to an all-around solution. Our All-in-one system has become a reality with the arrival of ECOfree 2, being added to the already proven NoStone®, Core, and UP. The system saves energy, reducing water and chemical consumption, cutting down processing times and total production costs: respecting the environment, reducing manual labor and protecting the health of operators.
There is a lot of scrutiny on the environmental impacts of garment manufacturing in the fashion industry. Do you think sustainable production choices will be taken seriously or is this an ongoing battle that will take time to implement?
Sustainability is very trendy in the industry nowadays and there’s no company that is not promoting sustainable products. However, sustainability should be communicated in the right way to attract and influence the main players of the market. Treating the garments in a completely sustainable way is not so simple; we must take care of any aspect that goes from the processes, the technologies, the products used. In addition to this, the result should also be fashionable and original. The next step will be to educate. Consumers are more and more interested in knowing how the garments they are buying are made and produced. All the information should be communicated through labels explaining exactly how the garment was made, the chemicals used, the water consumption… more or less like a food label. Denim is undoubtedly timeless in fashion. There are many trends that come and go but denim is always a key staple. Do you have any forecasted trends in denim that we should be looking out for? Next season we will still see a great presence of ‘80s and ‘90s styles, with their worn-out looks, strong finishes and overwashed fabrics, combined with vintage logos and retro esthetics. Colored denim and dyed garments will also have a lot of momentum, especially in pastel palettes with a cooler, more contemporary feel.
Any designer that sends his models out wearing white booties has already won me over! And starting with the bottom up, Paul Costelloe’s collection for SS19 did not disappoint. His usual playful shapes consisted of pretty-in-pink and baby blue, which were reminiscent of my 80s party dresses. And the ra-ra skirts, fishtails and puffball shapes will surely add some glam to your summer wardrobe cocktail dress attire. Surprisingly he also worked in some sport-luxe with PVC leotards. But the oversized shoulders, sharp tailoring and bold cuts are enough to wow me, and I can never get too much of the eighties.
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55modeReviewing and reporting on fashion from around the globe. Highlighting on international fashion shows, emerging and established brands and fashion interviews. Archives
February 2020
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