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Article: Sara Darling Creative Director: Christopher George Gupta Ashish is the sequin man; And he knows how to do them well, having won the hearts of the fashion industry and won the best New Designer Award three times. His Wet and Wild collection for SS19 was showcased by models who were drenched in sweat (or it could have been water), in preparation for next summer's heatwave? With silver, muted tangerine and lime green making an impact, boys can dress like girls and wear S & M sweats if they like!
The gender non-specific slinky slip dresses, bikini bottoms (worn with trench coat) mini dresses, shorts, twinsets, tracksuits, camo-print miniskirts and snazzy sequinned shirt in a range of muted tones are less lairy than some of the previous collections, but the youths who get hot and sweaty will love it! Of course, there is flesh to be flashed if you have a toned shoulder or belly, but thankfully the label is ageing with style, and there is something for his more mature audience too.
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Article: Sara Darling Creative Director: Christopher George Pam Hogg shows are always a scramble, and usually contain as many celebrities in the audience as are walking in the show. This season did not disappoint. The stalwart bodysuits made an appearance, along with lots and lots of flesh on show. Men and women slinked up and down wearing fur trims, ruffles and platforms. A theatrical mix for her theatrical fans. Brooklyn Beckham was even spotted on the FROW snapping away. I could personally see him on the catwalk next season!
CASSEY GAN Malaysian label Cassey Gan, celebrates SS19 and takes inspiration from British artist David Hockney. Using graphics, and detachable layers, this collection is more practical than you might first assume, and clashing prints, reminiscent of eighties video games actually work well when mixed up.
DDFC X FAD The glamour pusses amongst us, will love the DDFC x FAD which showcased the Egyptian label Three Fifty Nine by Marwa Sayed. The catwalk collection was glamorous, confident and luxurious. Flowing frocks, statement sleeves and cigarette pants, are perfect for a sexy summer in the city.
ASHLEY ISHAM A welcome return to LFW, Isham had definitely a lot to catch up with, and sent out a vast collection of ultra-fem womenswear and complementary menswear. Clashing prints only added to the kitsch appeal, and seventies inspired dresses, metallic fringing and wearable swimwear sashayed down the catwalk, all set for a weekend on a yacht in St Tropez.
MALAN BRETON
Showing at LFW after a hiatus in New York, Breton did not fail to wow. His showgirls collection, did what it says on the tin. Inspired by the Ziegfeld Follies and tales of his grandmother’s days as a showgirl and opera singer, there were high luxe fabrics, including sequins, feathers and brocade combined in floor sweeping gowns, tuxedos and opera coats. Grown up dressing up at its best.  Article: SARA DARLING Banish the autumn blues with Superdry’s autumn-winter collection. Showcasing sanguine brights with retro tailoring, it is all you need to make a statement this winter. Whatever your flavour, the perfect formula of Japanese graphics combined with athleisure, means you will be able to pick up some armour to see you through the whole season.
Staying true to the brand’s roots, AW is inspired by Superdry's love of skatewear. AW offers a contemporary range T shirts, hoodies and jackets, with a nod to the best bits of Japan and America. Created for the outdoors, you can snap up sporty inspired separates even if you’re too cool to kick a ball; With the womenswear collection versatile enough to cross generations.  The ‘All American Girl’ collection is a timeless nod to America’s midwest. Dungarees, check shirts and broderie anglaise dresses are layered for the full on prairie look; Or sass up your style with ripped denim or studs. For the girls who are more ‘Urban Street’ there is also a range of tracksuits, oversized logos and a hero puffa jacket in acid yellow. In contrast, the menswear collection takes influence from America’s urban landscape. Intended for city living, there is a range of jackets with a camouflage print; Matching tracksuits nod to the nineties inspired athleisure, and in your face logos adorn sweaters which show your tribe. Alternatively, guys can dip into the eighties ‘Back in the Day’ range, consisting of baggy tops, cagoules and backpacks- perfect for impromptu body popping.
You can also rely on Superdry for sophisticated occasion wear. Failsafe fashion shapes mean you can pick and choose from the punk rock, ska and reggae inspired pieces from the ‘London Calling’ range. From suits to trenchcoats to vintage workwear, you can pick up something smart, with personality! Whatever your flavour, Superdry will have something to snazz up your winter wardrobe and get you noticed. Mens New Season www.superdry.com/mens/new-in Womens New Season www.superdry.com/womens/new-in  |
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February 2020
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