According to new research the UK’s love of denim is at an all-time high with a staggering 9.6 million Brits wearing jeans every day - equating to 321 million pairs owned across the country.
Seven out of ten Brits say they love wearing denim as part of their outfits on a regular basis. Research from COTTON USA found that, on average, each person in the UK today owns at least five pairs of jeans, with Brits favouring the denim staple as the ‘go-to’ garment to wear to work or out for dinner and look stylish.
This video showcases that, despite the changing trends, denim has remained consistant as a 'go to' wardrobe staple and is likely to stay that way for years to come.
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