Dominic West, Miranda Richardson, Rupert Everett, Jon Snow, Helen McCrory, Richard E Grant, Jeremy Irons, Simon King, Leslie Ash, Sadie Frost, Vivienne Westwood and Mark Hix are asking shoppers to ‘Turn Your Nose Up’ at pig factories and only buy high welfare pork.
The wealth of support for the ‘Turn your Nose up’ campaign, launching on the 4th of April, is in light of new information that pig factories threaten our health. These factories are cramming pigs into horrendous conditions and over-using antibiotics routinely just to keep them alive leading to ‘superbugs’ - human diseases that cannot be treated because they have become resistant to antibiotics.
The high profile talent appear in a short campaign film, made by Quiet Storm, which shows their reactions to the horrific footage of pigs suffering in intensive rearing units, which have come to be dubbed 'factories'. Fashion photographer, Clive Arrowsmith has also produced a series of powerful portrait photographs, while renowned fashion designer and campaigner Dame Vivienne Westwood has designed a limited edition T-Shirt that debuted on the runway at Milan Fashion Week. The T-shirt costs £30 with 75% of the sale price going straight towards ending pig factories and saving them from cruelty. The T-shirts can be purchased at: www.farmsnotfactories.org.
The high profile figures supporting the campaign encourage the public to follow their lead and ‘Turn Your Nose Up’ at pig factories by posting a selfie with your nose turned up on Twitter, Facebook and Instagram using the hashtag #turnyournoseup.
Tracy Worcester, Founder of Farms Not Factories says, “Our message is simple, we want to help bring an end to this dangerous, inhumane system and encourage the public to only buy pork from high welfare farms. This is a vote of support for real farming over factory farming.”
The Farms Not Factories campaign has also garnered the support of an additional 65 high profile figures from the world of music, acting, food and design. They include: Sting, Zac Goldsmith, Lily Cole Jamie Oliver, Hugh Fearnley-Whittingstall, Stella and Paul McCartney, Stephen Fry, Hugh Grant, Lily Allen and Roger Moore.
The campaign is supported by high profile NGO partners Compassion in World Farming, The Soil Association, Friends of the Earth and Save our Antibiotics.
FARMS NOT FACTORIES
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